Eastern European Markets

Digital Foodie, HELSINKI, 25th November 2013 online groceries expands to the Baltics:
Digital Foodie partners with Prisma Peremarket and open a Collect & Go service in Estonia

HELSINKI – Digital Foodie, the creator of the award winning platform, and Prisma Peremarket, a retail chain operating in Estonia, have established a co-operation and open a Collect & Go service in Estonia.

Prisma Peremarket deploys Foodie Product Suite that includes consumer facing online services, in-store picking and quality tools. The core of the suite is the multichannel storefront built around Foodie’s behavioural recommendation engine. For consumers Foodie offers personalised product and food recommendations that are seamlessly linked to shopping online. The tablet based in-store tools cover everything needed to run the online operations from efficient picking to Collect & Go fulfillment.

“Retail industry is undergoing a major transformation from brick and mortar to online. Consumers demand transparency and convenient services to fit their individual needs. We have more than doubled S Group’s online sales in Finland in just 12 months. With the new Collect & Go service in Estonia Peremarket can address the evolving consumer demands, offer better customer service and increase sales,” explains Kalle Koutajoki, CEO of Digital Foodie.

“The pace of which consumers adapt new technologies is amazing. We were impressed by Foodie’s technology and the level of service they have been able to provide in other markets in such a short period of time. Our aim is to make the shopping experience in Prisma as convenient as possible, be that offline or online. Foodie is a perfect partner for us,“ says Janne Lihavainen, CEO of Prisma Peremarket.

The new Collect & Go service offered by Prisma will first be available for ordering online from Prisma Express convenience store. Customers can place orders online, select desired pickup slot and orders are ready to be collected from 10-20. The service is provided free of charge. In the second phase, the service will be expanded to cover larger assortment and more stores in Estonia.

Prisma Peremarket Collect & Go service can be accessed here:

Media contact: Kalle Koutajoki, CEO, +358 40 701 2397, is a multi-platform service designed by Digital Foodie. It is a fully personalised grocery shopping platform used by major retailers and brands. For consumers, is a free service linked to the real-time product assortment and checkout of a retailer empowering people to consume smarter and eat better. The core of the service is formed by highly personalised food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern eCommerce operations and home deliveries. Digital Foodie is headquartered in Helsinki, Finland.

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