Vianor and Wissol Group to start co-operation in Georgia
Nokian Tyres plc has signed a co-operation agreement with the conglomerate Wissol Group concerning the expansion of the Vianor retail chain in Georgia. With this agreement, Wissol Group’s 15 existing “AutoExpress” retail outlets will be Vianor branded. In the future, the chain will also be further developed and expanded under the Vianor brand.
Wissol Group has been developing its AutoExpress chain since 2010. With Vianor, the goal is to expand and develop the chain aggressively. Operating under the Vianor brand, the retail outlets will especially focus on the sale of premium Nokian tyres, as well as high-quality car services.
Wissol Group is one of the largest, most successful companies on the Georgian market. The varying climate, from the mountains all the way to the Black Sea coast, creates challenging conditions, and Nokian Tyres and Vianor are the experts in this field. Georgia is an interesting, strongly growing market. By combining Wissol Group’s network that covers all of Georgia and their local resources with Vianor’s strong concept, we have very good opportunities for developing and expanding the chain in Georgia, says Olli Nuutila, Business Manager from Nokian Tyres.
Vianor is an expanding, international chain of stores focusing on cars and tyre services. It includes nearly 1,000 sales outlets in 24 countries. Thanks to its extended sales network, Vianor is a tyre and car service shop that you can always find near you. In addition to the Nokian branded tyres, the chain also sells other leading tyre brands and different motoring-related products, such as rims, batteries, and shock absorbers. Vianor’s service selection also includes tyre changes and mountings, and versatile car service offerings.
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