Paulig’s new coffee roastery in Tver, Russia has been inaugurated
The Finnish coffee company Paulig has opened a new coffee roastery in Tver region in Russia. The production of the new, modern roastery is directed to Russia’s and CIS markets. The value of the investment is over 20 million euros. Paulig is already one of the leading marketers of natural coffee in Russia. In the coffee world Paulig is widely known as a high quality producer. The new production plant has an important role both from the competitiveness and customer service point of view. The building of the roastery began in October 2009.
The wide and growing market area offers Paulig significant possibilities to boost its business to a new level.In Russia especially in big cities consumers are more and more interested in real coffee and coffee consumption is increasing. During the last two years Paulig has invested significantly to the development of its organization and market position.
“Opening of the Tver roastery is an important step for Paulig in increasing our sales and strengthening our market position in Russia. Our aim is to grow. Local production brings us many competitive advantages. We are more flexible with our product portfolio and can more easily develop products that meet the needs of local consumers. Without having to pay high import duties we can also succeed in price competition. In addition, local operation streamlines our logistical operations and improves customer service“, says Elisa Markula, Paulig Group Coffee Division Managing Director.
Paulig’s focus in Russia is especially on high-quality coffees. The roastery in Tver also enables the production of mid-priced coffees as well as private label coffee production.
“Our product range will include a vast selection of real coffees from filter coffee to espresso and turka grind that fit the ways to make coffee in Russia. The new roastery will manufacture Paulig President, Paulig Classic, widely-known and popular among consumers, as well as HoReCa coffee products. This autumn we launched the new Paulig Mokka coffee”, says Alexander Kolkov, Managing Director at Paulig RUS Ltd.
Before deciding to settle in Tver, Paulig searched for a suitable building site from several locations. The industrial area of Borovlevo-2 was geographically well positioned between two logistic centres, Moscow and Saint Petersburg. Also investment attractiveness of Tver region, reasonable land pricing and desire of the regional authorities to provide support and assistance weighed in the selection.
A modern and safe roastery
The production capacity of the new roastery is 6000 tons annually but if needed it is possible to extend the production. The factory employs 4060 persons and altogether the personnel in the Russian company is today approximately 100 persons.
” The roastery in Russia functions in the same way as the roastery in Finland. The production process is based on the same logic and both factories use ISO 22000-system in managing product safety and quality control. The key personnel has been trained in Finland”, says Operations Director Minna Forsström.
The architecture and the material choices of the new roastery are in line with Vuosaari roastery, which was completed in 2009. The main themes in the design have been timelessness and durability. The building has been designed by the Finnish KVA Architects Ltd. and constructed by the Russian ZAO Haka Moscow.
PAULIG TVER OPENING FACT SHEET
ABOUT COFFEE DRINKING IN RUSSIA
Total consumption of natural coffee is approx. 23 million kilos. The use of soluble coffee is more common. Coffee drinking is more typical in big cities: e.g. 80% of Moscowians say they drink coffee, about 50% daily, mostly in the morning.
* Paulig has been operating in Russia since 1992
PROGRESS OF THE ROASTERY PROJECT
* Year 2003: Consideration of the possibility to build a new roastery in Russia began
DIMENSIONS OF THE ROASTERY BUILDING
* Surface area approximately 5,350 m2
FUNCTIONS AND PREMISES OF THE BUILDING
* Green coffee reception and storage