Eastern European Markets

April, the 1st, 2011

Celanese Emulsions Appoints Algol Chemicals as Distributor for Russia and Ukraine

Celanese Emulsions Polymers announced today that it has appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its water-based binders into all end use applications. Representatives from both companies will sign the agreement on Wednesday at the Celanese stand at the European Coatings Show to emphasize the commitment of both parties to the paint and coatings industry in Russia.

"Algol Chemicals has a long history of doing business in Russia and we are convinced they will assist us in reaching our growth goals by extending the reach of vinyl acetate/ethylene (VAE) emulsions in this region. Celanese Emulsions is pleased to welcome Algol Chemicals into its distribution network, as they are a good fit with our philosophy of strong customer orientation and technical support," said Dr. Rolf Kuropka, Celanese sales director for EMEA.

"Algol Chemicals plans to open a coatings laboratory in the Moscow area, to provide formulation and application development assistance for local paint manufacturers. The lab will focus on the Mowilith® brand of dispersions for use in waterborne paints which are gaining favor in Russia for their reduced emissions and costs versus solvent-borne alternatives."

"The paints and coatings is one of the strategic industry segments for Algol Chemicals. Therefore, we are very excited about the new co-operation with Celanese", said Raul Henriksson, Managing Director of Algol Chemicals.

"Celanese is a premier producer of binders for this segment - as well as for other industry segments in our focus - acknowledged for their high quality products and services, and their high degree of innovativeness. We at Algol Chemicals see the Celanese products as a perfect extension to our present product portfolio for the benefit of our customers in Russia and Ukraine. We are convinced that the signing of this contract is the first step in a long and rewarding co-operation."

Celanese Emulsion Polymers will continue to handle international key accounts directly through its local sales manager in Moscow.

About Celanese
Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,250 employees worldwide and had 2010 net sales of $5.9 billion, with approximately 72% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit

About the Emulsion Polymers Business of Celanese
The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at

For further information:

Compiler´s choice - More News Releases

Archive 2005. News Releases