Rautakesko to open new K-rauta stores in Russia and Sweden
Rautakesko opens new K-rauta store in Jaroslavl, Russia on 28 March. The Jaroslavl K-rauta is the 10th store in Russia and, at the same time, Rautakesko’s first K-rauta in Russia outside St. Petersburg.
Jaroslavl is a densely populated area undergoing rapid development. Over half of the town’s population, nearly 300,000 people, lives near the K-rauta store. The store has a total sales area of 16,500 m², of which 7,200 m² are heated and the rest is a partly covered outdoor sales area. The product range includes more than 30,000 products for building, renovation, interior decoration and the yard and garden. The store has showrooms displaying total interior decoration solutions to facilitate customers’ decision-making and to offer new ideas.
”The expansion of the K-rauta chain towards Central Russia is natural now that we have gained a strong foothold in the St. Petersburg DIY market. The new store is important for Jaroslavl too, because the K-rauta will be their first western DIY outlet,” says Mikko Pasanen, Rautakesko’s Country Director for Russia.