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Eastern European Markets

NEWS RELEASE
January 14th, 2009

SOK concentrates on the Sokos Hotels chain in Russia

The high quality spa hotel Holiday Club St. Petersburg which is located in the centre of St. Petersburg will become part of the Sokos Hotels chain from March 2009 onwards. The newest hotel of the chain will be called Sokos Hotel Palace Bridge.

The aim of SOK is to be the leading hotel management company in St. Petersburg by 2012, and it is easier to reach this aim by having one hotel brand only.

– Operating in a new market area is always challenging and requires a lot of resources. Sokos Hotels is a more well-known brand in both Finland and Russia as well as internationally. All of our three hotels in St. Petersburg are now operating. Therefore it is wiser to focus launching in the Russian market with one brand only, says the General Manager Lorentz Salo .

SOK bought the Holiday Club St. Petersburg hotel project from Holiday Club Resorts Oy in 2007 and the opening of the spa hotel was carried out under the Holiday Club brand. The hotel was opened in January 2008 and the spa in September last year.

Sokos Hotel Palace Bridge is located on Vasily Island in the centre of St. Petersburg, only a few hundred metres from the famous Palace Bridge and several other main sights of the city. There are 278 hotel rooms, 12 suites and 8 meeting rooms, largest of which has room for over 300 people. The hotel offers a wide range of restaurants: a Spanish restaurant Sevilla, atmospheric fine dining restaurant Portofino, Bridges Lobby Lounge which is open 24 hours a day, Eliseev Wine Cellar, Garden Café and a relaxed dining restaurant The Cellar, which features six bowling alleys. You can also find a gym, 30 indoor parking spaces and a full service spa with treatment rooms and different types of saunas.

The high levels of service and quality of the hotel will remain the same after the conversion. The staff will be trained according to the Sokos Hotels service concept operating models. The hotel spa will keep its current name Holiday Club Spa, and the co-operation with Holiday Club Resorts Oy will continue.

S Group now has three hotels in St. Petersburg. Sokos Hotel Olympic Garden, which has 348 rooms, was opened in June 2008. The hotel is located in the central area, along Moskovsky prospekt, approximately three kilometres from St. Isaac’s Church. Sokos Hotel Vasilievsky was opened in December 2008. The hotel has 255 lovely rooms, lobby bar, Brasserie Repin, a restaurant specialising in French-Russian cuisine, 8th Line pub, small meeting rooms and a gym, sauna and a garage. Sokos Hotel Vasilievsky is situated on the 8th line of Vasily Island, only a short walk away from the main sights of St. Petersburg.

Sokos Hotels is the largest hotel chain in Finland. The chain has 46 hotels in Finland and Sokos Hotel Viru in Tallinn, Estonia. The Sokos Hotels chain, which is part of the S Group, offers professional service to business and conference customers, and a variety of options to leisure travellers.

For more information:
Lorentz Salo, General Manager, Sokos Hotel Palace Bridge
lorentz.salo@shotels.ru , +7 921 860 4732
CEO Juhani Järvenpää, OOO Sokotel, +7 921 860 4731, juhani.jarvenpaa@sok.fi
Images of Sokos Hotel Palace Bridge can be downloaded from: mediapalvelu.s-kanava.fi

www.sokoshotels.fi


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