releases
Eastern European Markets
NEWS RELEASE
July, the 31st, 2008

Atria to expand to Moscow and acquire meat processing company OOO Campons

Atria will expand its operations in Russia by acquiring meat processing company OOO Campomos operating in the Moscow and St Petersburg regions. The main products of Campomos include meat products and pizzas. It is also planning to add consumer-packed meat to its product portfolio. Campomos has a production plant and logistics centre in Moscow and a distribution center in St Petersburg. In addition, the company owns a pork breeding facility with 2,500 sows. The main market of Campomos is Moscow, but it is also well-established in St Petersburg and some other major cities. In 2007, Campomos reported net sales of around EUR 75 million. The strong financial performance in the beginning of the millennium has shown a declining development and the company has been loss-making in recent years. The company's production equipment is modern and well maintained.

Through this acquisition, Atria will obtain a significant share of modern retail trade in the Moscow region and strengthen its market leadership in St Petersburg. Founded in 1989, Campomos employs some 1,000 staff. More than half of the sales comes from the Moscow region and the rest from St Petersburg and other major cities. Campomos is the subsidiary of Campofrio Alimentacion S.A., a Spanish publicly quoted company. It was the first Western meat processing company established in Russia.

The company's main brand is KampoMos, which is widely established in Russia. The KampoMos frankfurters, in particular, are a well-known product. The company also offers a variety of premium-class meat products. In recent years, Campomos has diversified into convenience foods and service desk products.

The company has a well-functioning distribution network in both Moscow and St Petersburg. In Moscow, products are delivered from the logistics centre adjoining the plant straight to retail shops using the company's own fleet of trucks. The location of the Moscow plant is excellent in terms of connections, as it is in the vicinity of a ring road.

Meat raw material is sourced from Russia and the global markets. The company also has a pork breeding facility with 2,500 sows, plus its own and rented agricultural land. This year, the company has invested heavily in the development of primary production.

The more than 17-million strong customer base in the Moscow region and the rapid growth of modern retail sales combined with the widely known, high-quality products of Campomos will help Atria establish a firm foothold in the steadily growing Moscow market.

The closing of the deal is subject to the approval of the Russian competition authorities. Atria estimates that Campomos will be consolidated starting 1 October 2008. The transaction's enterprise value is approx. EUR 75 million.

For more information
Mr Matti Tikkakoski, President and
CEO, tel. +358 50 2582.
ATRIA PLC
Matti Tikkakoski
President and CEO
DISTRIBUTION
Helsinki Stock Exchange
Principal media
www.atria.fi

www.atria.fi


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