Eastern European Markets
February, the 3rd, 2008

Servaali to establish a new export department, Servaali Export, in Finland

Servaali Oy will expand its operations significantly in the Baltic area in 2008. Servaali Oy’s Lithuanian subsidiary, UAB Servaali, was established at the end of 2007 and is now starting its operations. The establishing of a Latvian subsidiary is also underway. The Latvian branch of the company is expected to be fully operative before summer 2008.

As well as the Baltic area, Servaali expects to open new distribution channels in other selected markets during 2008. The role of the new export department at start is to establish effective distribution channels and provide sales and marketing services for the Russian, Swedish, Norwegian, Danish, Dutch and British markets. Servaali Export has export contracts with various producers. The company’s product range also includes Finnish beverage producers’ products.

- Servaali’s objective – set at the beginning of the millennium – to be the leading private alcoholic beverage provider in Finland and the Baltic countries by 2008 has almost become reality already, says Servaali’s CEO Teemu Lehto.

- As our next challenge our management team set to extend our operations in Scandinavia and other near-by areas through own subsidiaries together with route-to-markets through our newly established export department. We want to be strong contenders in the future in Northern Europe with a comprehensive total premium beverage portfolio, Lehto adds.

Appointment news

Juha Lepistö has been appointed as Director of International Operations at Servaali Oy. He will assume his duties on 3 March, 2008. Juha will be responsible for the company’s tax-free-related operations and the export department that will commence its operations also on 3 March. Mr Lepistö will also coordinate the operations of the company’s Baltic subsidiaries and will be in charge of their development projects. Mr Lepistö has 13 years of experience in beverage exports and marketing.

He has previously worked in export and marketing for the brewers Hartwall and Scottish & Newcastle. He has been responsible for the exports to Russia, and during the last few years his duties extended to Estonian, Danish, German and Moldovian exports. His key tax free customers included Tallink Silja and SuperSeaCat. In his new role, Mr Lepistö will report to CEO Teemu Lehto.

- My new responsibilities are extensive and diverse, and I’m looking forward to new challenges. I strongly believe that with a right kind of a product portfolio Servaali has a good chance of growing in the new markets. Servaali’s good service concept and dynamic work community make my transition especially pleasing, says Juha Lepistö.

For more information about Reval Hotel Neris:
CEO Teemu Lehto, tel. +358 9 4542 3550

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