Eastern European Markets
November 1, 2006

Lumene distribution in Russia to expand by almost 300 sales points

Lumene's distribution channels on the Russian market will expand considerably following the contract made with the Kurs Group which owns the L'Etoile and Sephora retail chains. The Lumene cosmetics brand will be included in the selections at 260 L'Etoile stores and 12 Sephora stores. The first Lumene distribution at 50 L'Etoile sales points in Russia will start on November 15, 2006, and it will expand into the other sales points of the chain between January and March 2007.

In addition, Lumene products will be sold at 100 new stores in the L'Etoile and Sephora chains that will be opened in Russia in 2007.

Lumene has strong distribution channels on the Russian market

Lumene will expand its distribution in Russia in cooperation with the rapidly developing trade in all the largest cities in the country.

L'Etoile and Arbat Prestige are the two largest cosmetics retailers in Russia, both competing for market leadership and expanding their businesses rapidly. In Russia, Lumene is one of the Arbat Prestige chain's key brands in cosmetics with an annual growth of 51 per cent.

Growth and expansion in the organized modern trade is proceeding rapidly in Russia. Retail trade chains are expanding into regional growth centres. At the same time, society is becoming more middle class and, owing to the low income tax, purchasing power is increasing rapidly.

After including the L'Etoile and Sephora chains in its distribution channels, Lumene will have a total of approximately 6,000 sales points in Russia.

In Finland, Lumene cosmetics are sold at approximately 650 sales points. Lumene is widely distributed in the US as well and its products are sold at over 6,000 stores in the CVS/pharmacy drugstore chain.

For further information
Tapio Pajuharju, CEO and President, LUMENE Group
tel. +358 (0)204 877 270, +358 (0)50 577 4200
Jyrki Taiminen, CEO, LUMENE Russia
tel. +7 921 955 8159
Satu Sairanen, Corporate Communications Manager, LUMENE Group
tel. +358 (0)204 877 254

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