Eastern European Markets
October11, 2006

Tallinn’s fifth Prisma opens for business

AS Prisma Peremarket, a wholly-owned subsidiary of SOK, is today opening its fifth Prisma in Tallinn, in the Lasnamäe city district. The hypermarket provides more than one hundred new jobs. Next summer will also see the opening of a garden centre at the Lasnamäe Prisma.

Covering approximately 10,000 sq. metres, the new Prisma puts the chain in a strong position, particularly in the local area which includes the city districts of Lasnamäe and Pirita and the rural municipality of Viimsi, home to 130,000 inhabitants in all. The project also has significant economic impacts in that its overall costs are likely to exceed EUR 10 million.

“Prisma’s competitive edges continue to be its consistently reasonable price level, its wideranging assortments and ease of shopping. The Lasnamäe store is a major addition to our range of services,” says Leena Laitinen, Country Director.

The S Group opened the four Prisma hypermarkets it already has in the Tallinn area in the Sikupilli city district and the Rocca al Mare Shopping Centre in 2000 and in the Mustamäe and Kristiine city districts in 2002.

“Sales by Prismas in Tallinn have risen considerably in 2006. The chain’s market share of around 23 per cent makes Prisma the market leader in the hypermarket category in the Tallinn area. The stores have 700 employees on their payrolls,” says Ms Laitinen.

The Finnish S Group comprises 22 regional cooperative enterprises and SOK Corporation with its subsidiaries. SOK currently imports and retails Peugeot vehicles in Latvia (AS Lauva Auto). SOK’s Baltic companies have around 1,100 employees on their payrolls, and sales in 2006 will rise to top the EUR 200 million mark. The S Group has around 32,000 employees and in 2005, its sales in Finland and abroad came to EUR 8.6 billion.

For further information
Leena Laitinen, Country Director, Estonia, tel. +372 56 809 616

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