Eastern European Markets
September 6, 2006

Starman chooses Ortikon’s Video on Demand System

Estonia’s cable-TV market leader AS Starman has chosen Ortikon Interactive’s VODsystem to build its video on demand service. Starman is now piloting the new system and prepares to launch the service by the end of this year. The new application expands Starman’s digital TV service offering in the cable network, which covers nearly 50 per cent of Estonian households.

Ortikon’s VOD solution delivered to Starman is based on the MHP standard, so creating even a large variety of on-demand television services will be most flexible. VOD can include both pay-per-view and subscription based viewings of entertainment, news and education. With the help of new technology the operator can offer VOD viewings also after the broadcasting time hence giving the audience a possibility to choose the most convenient time to watch the movies.

Ortikon’s solution manages VOD from the operator to the subscriber. It authenticates the user, distributes video portal and video links, delivers video for the subscriber, secures the delivery and handles the connections to the subscriber management and billing systems.

The easy-to-use interface is customised according to Starman’s wishes without forgetting the convenience of the subscriber. The interface brings the whole wide range of programmes available on-demand to viewers and gives everyone the joy to select just the right programme just when he wants it. Product Development Manager of Starman, Hanno Liiva commented on the contract:

“Ortikon Interactive’s strong references and the company’s long-time experience in digital-TV technologies and service applications were the key elements why we chose Ortikon to deliver our VOD service application. From Ortikon we got the best system to meet our customers’ needs.”

For further information
Ortikon Interactive Ltd
Mr. Ilkka Linnoinen, Vice President of Sales and Marketing
Mobile: + 358 44 757 5712
AS Starman
Mr. Hanno Liiva, Product Development Manager

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