April 28, 2005
Trigon Capital acquired 85% of Idealnaya Chaska coffee shop chain in Russia
Trigon Capital managed investment vehicles acquire 85% of Idealnaya Chaska, the second largest coffee shop chain in Russia.
Idealnaya Chaska was founded in 1998 by private entrepreneurs in St. Petersburg. Currently thechain operates 15 coffee shops, 14 in St. Petersburg and one in Moscow with a total seatingcapacity of 1,341. Average daily visitors is over 10,000. Brand awareness surveys have shown Idealnaya Chaska to be one of the best known brands in St. Petersburg with a recognition factor of over 90%. Revenue of Idealnaya Chaska has increased by four times over the last three years and stood at USD 5.7 million in 2004.
It is the intention of Trigon Capital to further speed up the already rapid pace of expansion of Idealnaya Chaska over the coming years. The aim is to grow the company into a pan-Russian group operating in all the main population centers of Russia. In doing this Trigon has secured the assistance of Robert Paulig, the founder and owner of Roberts Coffee, the largest coffee shop chain in Scandinavia.
For further information please contact:
Tel: +372 667 92 00
Mob: +372 5 091 282
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