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April, 2006

Heiskanen, Katja
INTERNATIONALISATION OF FINNISH SMALL AND MEDIUM-SIZED COMPANIES TOWARDS THE NEW EU MEMBER STATES IN THE BALTIC SEA REGION
Electronic Publications of
PanEuropean Institute, 3/2006

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Recommendations

The Baltic States and Poland are growing economically and thus provide possibilities for Finnish SMEs to expand their international operations to the countries. Especially Poland, being a large country with plenty of market potential, still offers companies good possibilities to enter the markets before the markets develop more competitive. The small Baltic States may already have reached a point where the markets are becoming very competitive. However, there are still plenty of business opportunities. Furthermore, the Baltic States offer also a geographically convenient location as the countries could be used as stepping stones to the larger markets in Russia and other neighbouring countries.

As the empirical findings showed, the international experience in other markets does not affect the decision of companies to enter the Baltic Sea region’s new EU countries. Mainly those companies already experienced in the area are active in the area in the future. The companies active in other international markets, however, could easily benefit from the economical growth and favourable location of the four countries. It could be beneficial for the managers of small and medium-sized companies to get acquainted with this market area. However, due to the contraints stemming from the small size, the companies need assistance from organisations providing business support.

Those organisations and actors that are working for developing local economies should direct efforts to increasing and developing further those expert services that are intended for the smaller companies interested in increasing their business activities inthe Baltic Sea region’s eastern countries. As the Baltic Sea region as a whole is gradually developing into a home market for Finnish small and medium-sized companies and the most of the growth and opportunities exist in the eastern part of the region, it would be in the interests of all parties involved in developing Finnish economy in local and national level to support and encourage the companies to increase their involvement in the eastern part of the Baltic Sea Rim. The countries are close even for the smaller companies to operate in and offer good possibilities for those acting early on the rising opportunities. The companies need actors that provide them an easy access to reliable information about the markets and the market developments. In addition to the information needs, the companies must be offered hands-on assistance in the practical level.

Download the publication in PDF format.


More information:
Pan-Eurooppa Instituutti
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(02) 4814 560, palauteinternet:
http://www.tukkk.fi/pei

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