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Awara Marketing


Awara Marketing is a unique service provider of marketing solutions and services for any business that wants to enter a new market or industry in order to sell well targeted products or services. A market research minimizes risks and increases potential for profit making.

Our services

We offer a full range of market research services from market entry analysis to the understanding of consumer behavior and the company’s position in the market versus competitors, as well as identifying of potential business partners, including but not limited to the following:

  • Market entry strategy: optimal mode and region to enter the market
  • Assessment of market size, share and future forecasts compared to competitors
  • Identification and assessment of potential customers, suppliers and business partners
  • Consumer behavior and decision-making analyses
  • Customer profile and preference analysis
  • Regional analyses
  • SWOT analyses of market possibilities
  • Competitor analyses
  • Specification of local requirements for operations, production and sale of goods and services
  • Analyses of sale and purchase models and strategies
  • Test marketing before product launch
  • Outsourced sales force
  • Media monitoring
  • Financial modeling of marketing and entry strategy
  • Social media marketing and strategy

We also provide sales targeted market research services combined with outsourced sales management services. These services propose to get direct business results in terms of sales or contacts with suppliers, potential customers, or business partners.

Our methods

When conducting a market research, we collect and subsequently analyze both primary source and secondary source information. Our advice derives from integrated information from the following sources:

Desk research:

  • State statistic organizations
  • Information service providers (news agencies)
  • Mass media and publications
  • Government publications
  • Special surveys and publications
  • Databases
  • Internet
  • Associations
  • Local administrations
  • Customs statistics

Field research:

  • In-depth interviews with experts, market participants, officials
  • Face-to-face interviews with consumers and customers
  • Telephone interviews and surveys
  • Web-based questionnaires and surveys
  • Observational research, mystery shopping
  • Social media


Samuli Pesu
Awara Marketing
Mobile: +7 926 710 4361
Office: +7 495 225 3038
Fax: + 7 495 225 3039
Bolshaya Sadovaya ul, 10
Moscow, 123001